Yes, Canadian Tire has been running a new series of ads: buy a blue planet CFL light bulb and “save the world”.

From every sale of these $6 light bulbs, CT donates $2 “towards planting a tree” (only for the first 125000 sold). As I’ve said before, it costs about 7 cts to plant a tree in Ontario (the program is in collaboration with Trees Ontario), so someone either at blue planet, TreeCanada or Trees Ontario is making a profit of $1.93 somewhere (I’m guessing the only commercial one of the bunch: blue planet. I guess the name “green planet” was already taken. What “blue” has to do with “trees”, I don’t know). read more…