The Liberals have thought themselves up a new slogan:

Always there for you.

This reminds me of the old Seinfeld show:

JERRY: Good question. (More to himself than to Elaine) Why are we calling?

ELAINE: Oh! I’ve got it! I’ve got it! We’re calling just to say, “I’m there for you.”

JERRY: (Nodding, trying it out) “I’m there for you.”

ELAINE: Then, after a period of being “there for you”, we slowly remove the two words “for you”, and we’re just (Makes a “ta-da!” gesture) “there”.